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Title details for 3G Marketing on the Internet by Susan Sweeney - Available

3G Marketing on the Internet

by Susan Sweeney
Andy MacLellan
ebook
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For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company's foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strategy, mail lists, content site advertising, newsgroup marketing, viral marketing, RSS, blogvertising, behavioral advertising, and emerging techniques are outlined. Guidance in the areas of creating the right interface, design and brand integrity, online copy and quality content, persuasive navigation and functionality is also given and methods for campaign testing, measuring metrics, and analysis are covered.
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Publisher: Maximum Press Edition: 7

OverDrive Read

  • ISBN: 9781931644648
  • Release date: July 6, 2007

PDF ebook

  • ISBN: 9781931644648
  • File size: 9186 KB
  • Release date: July 6, 2007

Formats

OverDrive Read
PDF ebook

subjects

Computer Technology Nonfiction Marketing & Sales

Languages

English

For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company's foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strategy, mail lists, content site advertising, newsgroup marketing, viral marketing, RSS, blogvertising, behavioral advertising, and emerging techniques are outlined. Guidance in the areas of creating the right interface, design and brand integrity, online copy and quality content, persuasive navigation and functionality is also given and methods for campaign testing, measuring metrics, and analysis are covered.
Expand title description text
Computer Technology Nonfiction Marketing & Sales
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